If you want to improve your email deliverability, an IP address score checker is essential. It allows you to identify suspicious user behavior and take action before it impacts your sender reputation and email delivery rate. However, there are many options available for you to use, so it’s important to consider all the features that each tool offers before deciding which one to purchase.

How do I check my email deliverability score?

An IP address is the unique identification number that identifies devices connected to a network. It can be either public (shared with all internet users) or private (only known to a specific network). Public addresses are more common because they allow anyone to connect online, whereas private IPs are typically used by business systems that need to keep their communications secure.

IP reputation is determined by a variety of factors, including the number of spam traps an IP address has hit, its reputation history, whether it’s associated with malware or blacklisted domains, and more. A good IP reputation can help minimize spam filtering and increase your email deliverability, while a bad one can have the opposite effect.

Companies can also use an IP address checker to prevent various types of fraud, such as chargeback fraud. This is when a customer contacts their card issuer to dispute a recent purchase, claiming they never received the item or that it was defective. This type of fraud can cost businesses millions of dollars a year. By using an IP address checker, companies can protect themselves from this type of fraudulent activity by blocking users who have a high risk score.